Wellness • Food • Travel • Conscious Lifestyle
Creating realistic wellness experiences for women 40+.
3M+ Audience Across Platforms ● Miami, Florida
LILIBETH RAMIREZ
About me
I create wellness, food, travel, and lifestyle content that helps brands authentically connect with women 40+ through real-life storytelling.
As a Latina creator, I incorporate culturally rooted storytelling through food, travel, wellness, and intentional living, bringing depth and authenticity to everyday lifestyle content.
Value to brands
I help brands become part of real-life decisions around wellness, lifestyle, travel, and everyday living — building trust, visibility, and emotional connection with women 40+.
why brands work with me
I translate brands into relatable lifestyle experiences
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I turn products into real-life moments, not ads
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I create high-performing short-form content across platforms
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I build emotional trust with a highly engaged women 40+ audience
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I position brands within wellness, food, travel, and intentional living
Audience Profile
Primary Audience: Women 40+
Interests:
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wellness & healthy lifestyle
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intentional living
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food & home cooking
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travel experiences
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sustainable habits
My audience values authenticity, simplicity, and meaningful lifestyle choices over perfection or trends.
Audience Values
My audience values:
authenticity, simplicity, and meaningful lifestyle choices over perfection or trends.
FEATURED CASE STUDY
TROPICAL CHEESE
RECIPE CAMPAIGN
Content Type: Recipe Integration
Platforms: TikTok / Instagram Reels
Format: Multi-video campaign (4 videos distributed throughout the year)
PERFORMANCE HIGHLIGHTS
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1.1M+ views (top-performing Instagram video)
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Multiple videos reaching 400K–1M+ views
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Strong cross-platform performance (TikTok + Instagram)
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High engagement on culturally relevant recipe content
SUMMARY
Culturally rooted recipe campaign integrating Tropical Cheese into authentic Hispanic food traditions, designed to drive emotional connection and high-performing short-form content.
SELECTED BRAND PARTNERSHIPS
Hotel Colaboration
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StayPinneaple
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Ette hotel
Content Type: Travel Experience
Platform: Instagram / TikTok
Lifestyle-driven hotel storytelling focused on experience, ambiance, and authentic stay integration.
Retail collaboration
Brandsmart
Content Type: Lifestyle / Shopping Experience
Platform: Instagram Reels
In-store experience content showcasing curated lifestyle and fashion selections in an aspirational yet relatable way.
Spa/wellness collaboration
Bellahair Korean Spa
Wellness-focused storytelling centered around intentional self-care experiences.
Experience collaboration
Sailing wine voyages & Restaurant jolla beach
Content Type: Luxury Lifestyle / Travel Experience
Platform: Instagram / TikTok
Story-driven lifestyle content centered around elevated travel experiences, intentional living, and aspirational yet authentic storytelling.
CONTACT
Email: lily@recetaslily.com
Based in Miami, Florida
@byLilibethRamirez (Instagram • TikTok • YouTube)
LET’S WORK TOGETHER
Open to collaborations in wellness, food, travel, and lifestyle for women 40+.